Masimong Foundation
Rooibos2Muisbos 2021 The annual 1-day mountain biking Rooibos2Muisbos event sponsored by Carmién shed its baby shoes this year by becoming a seeded event drawing some top cyclists. The beautiful scenic route that passes through various local farms were slightly shortened and once again, due to lockdown, the event was moved from its winter date to…
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The Rooibos Sensory Wheel The rooibos sensory wheels serve as quality control and communication tools. These wheels provide industry role players with a tool to understand exactly what constitutes the “characteristic aroma and taste” of this South African herbal tea. The first generic rooibos sensory wheel, developed in 2011, was revised in 2017 to illustrate…
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There is much more to the story than meets the eye. Not only is Mientjie Mouton the founder and managing director of the rooibos tea company, Carmién, she is also one of twins and this is a tea journey that bears repeating. Recently, local Landbou Boerekos magazine published an article about the rooibos journey…
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Seasons Greetings from Mientjie Mouton and Carmién Tea It is with a sense of quiet gratitude that we look back on another year with its own very unique challenges. It’s in times like these that we appreciate relationships so much more – not only as family and friends, but even more so as colleagues, suppliers…
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NEWS FROM THE FARM: NOVEMBER 2021 The tea fields are still being prepared for the harvesting season starting in January so these last months of the year are mostly a time of weeding. Our tea fields are looking very good due to some welcome late rains. It is also flowering season now. A noticeable difference…
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Rooibos & Immune Health Ongoing anxiety stemming from COVID-19 will continue to push consumers toward prioritizing their immune health according to the latest Innova Trend Report. Their studies have shown that 54% of consumers globally say that, due to COVID-19, they have spent time educating themselves on ingredients and procedures that can boost their immune…
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Transparency and Sustainability Sustainability has become an ever-growing trend over the last few years and as consumerism shifts to greater health and eco-awareness, transparent sustainability practices are key. The recent Product Of Origin and GI certification awarded to rooibos ensures our customers that all our rooibos are sourced from certified suppliers and furthermore grown environmentally…
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Tea Trends for 2022 “Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time at home,” said Sonya Gafsi Oblisk, Chief Marketing Officer at Whole Foods Market. “As the food industry slowly adjusts to a new normal, we expect to see consumers prioritize food and drink…
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As part of our training and development program, we registered our kids in the First Lego League (FIRST South Africa) program played by children all across South Africa, whereby they get an Ipad (for the robotic programming) and lego blocks for the building exercises. The program started in October and is ongoing. The main aim…
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The Mouton Foundation in collaboration with CANSA and the department of Health has hosted a Woman’s Day event on the 25th of October with a focus on breast and cervical cancer awareness. A total of 10 pap smears and about 22 breast examinations were done on the day to eliminate and pick up risk factors…
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