Private Label
Work with us to develop your own tea blend and select from a range of customisable packaging options to bring your new tea to market
How Carmién Private Label Works
Concept Phase
Work with our team of specialists to conceptualise your custom tea blend. Select your base tea and other raw ingredients, tea cut, and packaging requirements with expert advice from the Carmién team.
Estimate Quotes
An estimate quote will be provided based on your selection of raw ingredients, cuts, packaging requirements, and technical requirements.
New Product Development and Samples
The Carmién team will then develop a small batch of your tea to ensure consistency and quality standards are achieved. During this stage, you will be provided with samples of your blends to taste and refine.
Final Quote
Once your custom tea blend is created and your packaging specifications are finalised, our team will provide you with a final quote for complete production and delivery.
Procurement
Once your final quote has been accepted and a purchase order is received, our team will begin sourcing any raw materials needed from our network of trusted and reputable producers.
Production
Once all the necessary raw materials are acquired, we begin production on your custom tea blend. We follow strict production processes that include sifting, blending, contaminant removal, pasteurisation, and lab analysis to ensure that the final product is of the highest quality.
Delivery
Once your custom tea blend is completed and packed, our logistics team takes over. They are experts at making sure your product arrives timeously and safely.
Our Promises
Our vision is to establish Carmién as the Preferred Sustainable Rooibos Supplier, with our clients and customers at the heart of what we do.
The entire process from growing the product in the fields to developing the best aroma and flavour is controlled by strict processes and measures. To maintain consistent quality and flavour, we adhere to the following certifications and are regularly audited by all these certification bodies.








Why Choose Carmién Tea?
COMMITTED TO
Quality
Carmién is committed to quality products, freshness, and exceptional taste. All our products are produced according to international food safety regulations and are regularly tested by our internal Quality and Product Development team.
COMMITTED TO
People
As a producer, processor, and marketer of rooibos products, we take full ownership of production from crop to cup, which enables us to fully commit to job creation and improving the lives of our workers. Our exclusive packing facility, Bergendal Rooibos, is 50% owned by farm workers.
COMMITTED TO
Nature
Carmién is committed to safe, ethical and earth-friendly farming and work practices. We have several certifications including Organic, Rainforest Alliance and Fairtrade to ensure we comply with strict international regulations to help us protect our environment with sustainable farming practices for generations to come.
COMMITTED TO
Health
Our Carmién Rooibos blends are naturally caffeine-free, high in antioxidants and mineral content, and therefore an excellent drink to keep you hydrated throughout your day. All Carmién production conforms to the standards laid out by the BRC Global Standard Certification system, with regular testing done at critical control points to ensure a hygienic, safe product.
Why Choose Carmién Tea?
Private Label Enquiries
Frequently Asked Questions
Private Label minimum order quantities vary depending on your choice of tea, cut and packaging. For more information, please complete the enquiry form above.
Yes, we offer rooibos products certified according to JAS, USDA, and Ecocert Europe Organic certification standards.
Several factors influence prices such as the cut, volume, and certification required. The final price will be determined after establishing your specific requirements. Please use the form above to request a quote.
Yes, we offer Green Rooibos in various cuts and grades.
Both red and green rooibos come from the same plant, but rooibos (red bush) goes through a fermentation (oxidation) process which turns the green leaves to a reddish brown colour and develops its distinctive aroma. Green Rooibos tea has a slightly sweet, mild green (grassy) taste, with caramel notes and a smooth, enjoyable mouthfeel and flavour profile, while fermented (red) rooibos has a delicate balance of sweetness on the nose, slight astringency and full, smooth mouthfeel with a fruity caramel taste, amber cup infusion and typical sweet aroma.
Yes, we sell Honeybush and Green Honeybush raw and packed material.
Rooibos is made from the leaves of the Aspalathus linearis plant, while Honeybush is made from the leaves of the Cyclopia intermedia plant. Rooibos leaves have a needle-like appearance and produce a deep red liquor when steeped. Honeybush leaves are shorter and thicker and produce a red-gold infusion when steeped. In terms of flavour, Honeybush is sweeter and fuller-bodied than Rooibos, with earthy undertones, while Rooibos has a profile flavour marked by notes of caramel, wood and nuts.
Yes, please visit our Bulk Rooibos page for more information about the service.
Yes, we sell a wide selection of Carmién and Lize Mouton Collection products. Please visit our Branded Products page for more information.
Yes, pesticide residue screening and microbial analysis are done on each finished batch.
Yes, visit our Certifications page for more information.
Yes, visit our Certifications page for more information.
Yes, we produce rooibos and ship directly from our farm in the Cederberg to ensure full traceability from crop to cup.
Carmién Rooibos Tea was founded in 1999. Read more about Carmién’s history here.
Rooibos is indigenous to the Cederberg Region of South Africa and was awarded GI Geographical Indicator and PDO Protected Designation of Origin status by the EU. Read more here.