Masimong Foundation
The talk about tea is now hotter than the cuppa you’ve brewed itself. As a fast-moving essential product, tea-drinkers around the globe have countless ways about their tea rituals. Many of whom find rooibos a foreign concept with a common question which we hope to answer: what exactly is the difference between black, green, and…
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It’s the time of year where we undergo our favourite activity, which is rooibos harvesting. Now, a crucial synergy between temperature, the elements, and time play a role in the harvest’s yield. We look forward to see combination of hand-picked and machine-supported cutting, fermentation, and oxidization of rooibos. This to many, seems like repetitive chores…
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Our News From The Farm this month is one that excites us to the core – our rooibos harvest is finally upon us! According to our farm personnel, our harvest this year is beautiful, yet the yield is slightly less, because of dry conditions and no rain from after the spot rain and floods in…
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Rooibos (aspalathis linearis) is a bushy, herbal plant that grows indigenous to the Cederberg region of the Western Cape, South Africa. Its origin predates societies of tea drinkers by centuries, as its naturally replenishing qualities were discovered by the Khoi-San tribes before recorded historians first took note of its expansive litany of benefits in 1772.…
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For kiddies and parents alike, our rooibos tea range targeted at your young ones is soon going to be a staple for your pantry. Not only for hot tea time, but chilled in a water bottle or over ice! The benefits found in rooibos as a nutritional form of hydration extends beyond just flavour and…
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The innovation that is our Gut rooibos is one that is akin to scientific breakthrough. With countless developments and studies conducting concluding that one’s gut microbiome’s state of health not only contributes to overall wellness or functionality; one’s gut health is now crucial for one’s mental health. With rooibos acting as a naturally caffeine-free and…
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When reflecting on the activities of 2023, we cannot help but revert to the trends that we noticed during the course of the year. Trends related to the food and beverage industry, within the economy, on social media, as well as within the tendency of growth within new developments. Noteworthy trends throughout this year are…
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The closer the year comes to ending, in true festive spirit it seems that we keep unleashing surprises – one of the most recent being our exceptional prodigy of accolade AVPA awards for three of our rooibos teas! The prestigious Agency for Valorization of Agricultural Products stated that three of our innovative rooibos blends received…
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Our festive greetings to all – especially those that love the red theme of Christmas and follow it through drinking the delights of rooibos! As the responsibilities of the year as well countless workers enter their much-anticipated vacations, we are faced with an undeniably exciting fact that all can share enthusiasm for – the end…
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Rooibos Anti-Ageing As many rooibos (alternatively, redbush) drinkers know, this tea delivers countless health benefits through consumption that assist with overall wellness. Extra nourishment through naturally occurring minerals, proficient hydration with gentle caramel taste; best of all, the component that ages us all is not present in rooibos – caffeine. With these components combined, scientists…
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