How Carmién Private Label Works

Our private label service helps you develop a custom rooibos product, guided by our expert team from tea selection to final packaging. Choose from Rooibos, Green Rooibos, Honeybush, or Buchu, in organic or conventional formats. Use one of our blends or create your own. Select your cut, flavour, and pack type. We offer pillow teabags, PLA, or Bioweb pyramid teabags, envelope packs and retail cartons. All are plastic-free and eco-friendly. Our factory is certified by BRCGS, Rainforest Alliance, and Fairtrade standards. We ensure full traceability, food safety, and consistent quality at every stage.

Concept Phase

In the concept phase, you tell us about the ideal taste, flavour, and use of the end product. Based on that, we help you choose the base tisane, and the ingredients needed to create that flavour and make it visually appealing.

Estimate Quotes

We send you an initial quote based on your selected ingredients, tea cut, packaging, and any technical requirements.

Product Development and Samples

Our team develops a small batch of your blend to meet our quality standards. We send you samples so you can taste and fine-tune the product. At this stage, you also submit your packaging design. We provide dieline templates and guidance, and help ensure your packaging aligns with the product and market.

Final Quote

Once you approve the blend and packaging, we provide a final quote for full production and delivery.

Procurement

Once you approve the quote and send your purchase order, we source any additional raw materials and place orders for your selected packaging. All components are managed through our trusted supplier network to ensure quality and consistency.

Production

We produce your custom blend following strict quality processes, including sifting, blending, contaminant removal, pasteurisation, and testing.

Delivery

Once production and packing are complete, our logistics team organises delivery to make sure your product arrives on time and in perfect condition.

Packaging and Teabags

Outer Cartons Mockup

Branded Outer Boxes

MOQ: 10 000 units

Custom-printed outer packaging.

Export cartons clearly marking product contents.

Can accommodate cartons, pouches, or envelope sachets.

Enhances presentation and protection of inner packs.

Increased brand-recognition.

Retail Box Mockup

Teabags in Display Cartons

MOQ: 5 000 units

FSC Mix certified cardboard sustainably sourced.

Fully branded with your artwork and retail messaging.

Compatible with all teabag types, including tagged pyramids, bioweb pyramids, and pillows.

Delivered retail-ready for easy shelf integration.

Four standard carton sizes available.

Unbranded Foil Mockup

Teabags in Pouches

MOQ: Dependent on Teabags

Available in compostable, recyclable, or foil-lined options

Heat-sealed or resealable formats for freshness

Custom print and labelling for brand differentiation

Compatible with pyramid, pillow, and bioweb teabags

Lighter weight for easier transport

Loose-Leaf Polybag Mockup

Loose Tea Packaging

MOQ: 10 000 units

Packed in branded cartons, resealable pouches, or tins.

Suitable for single-origin Rooibos, functional blends, or refills.

Optional tamper-evident and resealable features.

Ideal for retail, gifting, or zero-waste formats.

Suitable for custom blends and new products.

Envelopes Mockup

Teabags in Branded Envelopes

MOQ: 32 000 Envelopes

Individually sealed for hygiene and extended shelf life.

High-resolution branding on both sides.

Ideal for travel retail, hospitality, or gifting.

Compatible with string and tag teabags only.

Offers customers a premium brand experience.

Pyramid Teabag Mockup

Branded String and Tag Pyramid Teabags

MOQ: 32 000 Teabags

Premium triangular shape enhances infusion and visibility of whole ingredients.

Customisable string and tag for your brand.

Available in plant-based materials.

Suitable for retail cartons, envelopes, or pouches.

Ideal for premium Rooibos blends and wellness products.

Bioweb Teabag Mockup

Tagless Pyramid Teabags

MOQ: 32 000 Teabags

Made from plant-based, bioweb material.

Clean, heat-sealed teabags.

Suitable for sustainability-led product lines.

Compatible with pouches or bulk formats.

Stronger infusions.

Pillow Teabag Mockup

Tagless Pillow Teabags

MOQ: 60 000 Teabags

Traditional square teabags.

Efficient for high-volume production.

Ideal for value-focused ranges or retailers.

Suitable for display cartons or bulk packaging.

Plant-based material.

Base Blends

Why Choose Carmién?

At Carmién, our vision is to be the Preferred Sustainable Rooibos supplier, guided by a commitment to people, planet, and quality.

development

Expert Product Development

We help tailor Rooibos formulations across formats, flavours, and functional blends. Our team guides development from concept through to completion.

selection

Ingredient and Format Flexibility

Access to a wide range of botanicals, flavour systems, and tisanes, including Rooibos. Multiple teabag formats, envelopes, cartons, and pouch options.

innovation

Market-Driven
Innovation

We help tailor Rooibos formulations across formats, flavours, and functional blends. Our team guides development from concept through to completion.

retail support

Retail and
Packaging Support

We ensure your product is shelf-ready and compliant. Support includes packaging development, labelling, and certification alignment.

world-ball

Global
Export

Proven ability to supply consistent volumes worldwide. Our facility is export-licensed and meets international standards for quality and safety.

sourec

Sustainable
Sourcing

Our Rooibos is traceable, ethically sourced, and certified (Organic, HACCP, JAS, EU PDO). Aligned with sustainability and compliance priorities.

From crop to cup, every step of our journey is rooted in care. Our rooibos is grown, harvested, and processed with precision to ensure each cup contains consistent flavour and freshness. Our strict controls meet international certification standards, so we can guarantee the highest quality. We’re regularly audited by independent bodies to uphold our promise of sustainability, transparency, and traceability in every box of tea we deliver.

Private Label Enquiries

Frequently Asked Questions

Private Label minimum order quantities vary depending on your choice of ingredients, cut and packaging. For more information, please complete the enquiry form above.

Yes, we offer rooibos products certified according to JAS, USDA, and Ecocert Europe Organic certification standards.

Several factors influence prices such as the cut, volume, and certification required. The final price will be determined after establishing your specific requirements. Please use the form above to request a quote.

Yes, we offer Green Rooibos in various cuts and grades.

Both red and green rooibos come from the same plant, but rooibos (red bush) goes through a fermentation (oxidation) process which turns the green leaves to a reddish brown colour and develops its distinctive aroma. Green Rooibos tea has a slightly sweet, mild green (grassy) taste, with caramel notes and a smooth, enjoyable mouthfeel and flavour profile, while fermented (red) rooibos has a delicate balance of sweetness on the nose, slight astringency and full, smooth mouthfeel with a fruity caramel taste, amber cup infusion and typical sweet aroma.

Yes, we sell Honeybush and Green Honeybush raw and packed material.

Rooibos is made from the leaves of the Aspalathus linearis plant, while Honeybush is made from the leaves of the Cyclopia intermedia plant. Rooibos leaves have a needle-like appearance and produce a deep red liquor when steeped. Honeybush leaves are shorter and thicker and produce a red-gold infusion when steeped. In terms of flavour, Honeybush is sweeter and fuller-bodied than Rooibos, with earthy undertones, while Rooibos has a profile flavour marked by notes of caramel, wood and nuts.

Yes, please visit our Bulk Rooibos page for more information about the service.

Yes, we sell a wide selection of Carmién and Lize Mouton Collection products. Please visit our Branded Products page for more information.

Yes, pesticide residue screening and microbial analysis are done on each finished batch.

Yes, visit our Certifications page for more information.

Yes, visit our Certifications page for more information.

Yes, we produce rooibos and ship directly from our farm in the Cederberg to ensure full traceability from crop to cup.

Carmién Rooibos Tea was founded in 1999. Read more about Carmién’s history here.

Rooibos is indigenous to the Cederberg Region of South Africa and was awarded GI Geographical Indicator and PDO Protected Designation of Origin status by the EU. Read more here.