Is Rooibos Tea Just The Thing You Need for Your Catering or Hospitality Business?

If you run a hotel, restaurant, cafe, or guest house, you should always be looking for products that guests love to make your organisation stand out among competitors. Rooibos could be just the ingredient to take your hospitality business to the next level. It is naturally caffeine-free, smooth, and versatile. It works hot, iced, in cocktails, in mocktails, and even in cooking. Global interest keeps rising as more people choose clean-label and wellness-led options, which supports steady growth for Rooibos across foodservice and HORECA. Analysts point to a global rooibos tea market around the billion-and-a-half mark in 2025 with a mid to high single-digit growth rate through 2033.

Why Guests Choose Rooibos

Rooibos is gentle, subtly sweet, and low in tannins, so it does not have a bitter taste. It is also rich in polyphenols and antioxidants. Human studies suggest that it can improve lipid profiles and antioxidant status, with indications that it may also support healthy blood sugar levels. That helps explain why wellness menus and spas use it as a calm, feel-good choice for any time of day.

Why Operators Choose Rooibos

• Menu flexibility. There are many options when it comes to serving Rooibos. Pure Rooibos Tea is popular among South Africans, but is quickly becoming popular in global markets too. It’s now a popular base to create Rooibos flavoured teas like vanilla or citrus. Offering Loose Rooibos at breakfast, and drinking sparkling iced teas on the go, or mixing it into cocktails means it fits across dayparts and price points.
• Operational ease. Rooibos brews fast, holds its stunning red colour well for iced service, and blends cleanly with fruit, botanicals, juices, and syrups.
• Wellness value without caffeine. Great for late-night service, family guests, and conference venues that want a more health-conscious option.
• Story at origin. Rooibos is grown only in South Africa and has EU Protected Designation of Origin status, which adds authenticity to your menu story.

Where The Demand is Headed

Hospitality buyers are adding Rooibos as a hero caffeine-free line and as a base for functional, healthy drinks and general food and catering services. Research notes that fast growth in extracts and green rooibos formats used in beverages, cosmetics, and functional foods spills over into spa and wellness offerings in hotels, in non-consumable formats. For this reason, many organisations should start looking for reliable bulk Rooibos suppliers such as Carmién to stay ahead of foodie trends and drive demand, rather than play catch-up.

Why Partner with Carmién Tea

Carmién is a fully integrated supplier. We grow, process, pack, and export, so you get full traceability, supply security, and consistent quality from crop to cup. Our processing facility runs to FSSC 22000 and HACCP standards, with organic certifications available, and we tailor cuts and formats for hospitality, from teabags to Long Cut for teapots to Rooibos powder for more specialised applications. We also offer private label services, blends, and retail-ready solutions for menu rollouts and similar operations.

We operate at origin in the Western Cape, South Africa, exporting to various countries, which means stable access and reliable logistics for Bulk Rooibos at wholesale. Rooibos is a national industry with strict quality standards, strong export channels, and protected under PDO and GI, giving partners confidence and a quality story to share with guests.

Our production partner, Bergendal Rooibos, is our exclusive factory link, adding further control and efficiency for hospitality buyers who need volumes delivered promptly without compromising on quality.

What to Order for HORECA

1. Loose Rooibos for breakfast buffets and tea service.
2. Teabags that meet sustainability and environmental standards.
3. Rooibos powder and Rooibos Micro Powder for groundbreaking culinary products, smoothies, and signature beverages.
4. Green rooibos for higher antioxidant menus and spa bars.
5. Custom blends to build seasonal Rooibos flavours and pairings.

Carmién also supports recipe development and private label for hotel groups, cafes, airlines, and wellness brands. If you need bulk rooibos from South Africa, cheap bulk rooibos options, or are looking for bulk rooibos for sale with export support, we can configure packs, cuts, and price tiers that fit your operation. As one of the established bulk tea suppliers in South Africa, we make it simple to add a speciality tea that guests ask for by name.

Is it Time to Work with Carmién?

Rooibos is a low-risk, high-appeal addition that aligns with wellness, flavour exploration, and alcohol-free trends. The market signals are clear, with analysts projecting ongoing growth and broader use across beverages and culinary applications worldwide. That makes now a smart time to refresh your menu with Carmién Rooibos Tea and Pure Rooibos tea in formats built for scale.

Ready to plan your roll-out? Ask us about Bulk Rooibos, Loose Rooibos, Rooibos powder, and flavoured blends, plus retail-ready options for guest retail corners. We will help you choose grades, cuts, and Rooibos flavours that fit your brand and service style.