For businesses, understanding product authenticity and traceability is key to maintaining quality and consumer trust. That’s where certifications like Protected Designation of Origin (PDO) and Geographical Indication (GI) status come in. When Rooibos received PDO status in 2021, it became the first African food product to be recognised under the EU’s Geographical Indications framework. But what does this mean for your brand and why should you care?
What Is PDO and GI Status?
PDO and GI status are certifications that protect and recognise products linked to specific geographical areas. These designations ensure that only products grown and processed within a defined region can bear the name associated with that product. For Rooibos tea, this means that only Rooibos grown in designated areas of South Africa’s Western and Northern Cape provinces can be labelled as such.
In May 2021, Rooibos became the first African food to receive geographical indication (GI) status under Regulation (EU) No 1151/2012, granting it PDO recognition. This certification guarantees that when you purchase Rooibos with PDO status, you are getting a product that is authentic, sustainably sourced, and of the highest quality.
The Only Place in the World for Authentic Rooibos
Rooibos can only be grown in 16 regions within South Africa’s Western and Northern Cape. Carmién Tea is based in this unique region, which spans 60,000 hectares, ensuring that we source Rooibos directly from the farm to your cup.
Our farms are strategically spread across these designated areas, and through our long-term contracted producers, we secure Rooibos from all the specified regions. This provides you with a diverse and consistent supply of high-quality Rooibos.
Carmién Tea: More Than Just a Rooibos Brand
Carmién Tea is not just another Rooibos brand. We are:
- The producer
- The processor
- The packer
- The exporter
We are a leading Rooibos tea brand with extensive control over our supply chain, ensuring quality, sustainability, and full traceability wherever possible. Our direct involvement enables us to support job creation, improve the lives of farm workers who are also shareholders in our Rooibos factory and maintain ethical and sustainable farming practices.
Our team is dedicated to producing high-quality Rooibos according to international food safety regulations, with a special focus on flavour and taste. With our in-house qualified and experienced quality and product development team, we stay ahead of industry trends and innovation.
Innovation and Sustainability
At Carmién Tea, we offer one of the largest selections of Rooibos tea products, catering to every stage of life with specific health and functional benefits. More than just a cup of tea, we provide a unique Rooibos experience designed to support a healthy lifestyle.
We are also committed to environmental sustainability, offering eco-friendly packaging solutions such as compostable teabags. Our dedication to sustainability extends to our farming practices, ensuring long-term benefits for both the environment and the communities involved in Rooibos production.
Carmién Tea’s Global Presence
While Carmién Tea has a strong presence in South African retail, we also have an established footprint internationally. Our products are listed with major retailers such as Costco Japan and Taiwan, and we supply private label and bulk clients worldwide in packed and bulk options.
Partner with Carmién Tea
By choosing Carmién Tea, you are not only sourcing premium Rooibos tea but also investing in a brand that values quality, sustainability, and authenticity. Our PDO-certified Rooibos guarantees the highest standards, ensuring that you and your customers receive a product that is truly unique and beneficial.
