What is the hype around rooibos?

Rooibos (aspalathis linearis) is a bushy, herbal plant that grows indigenous to the Cederberg region of the Western Cape, South Africa. Its origin predates societies of tea drinkers by centuries, as its naturally replenishing qualities were discovered by the Khoi-San tribes before recorded historians first took note of its expansive litany of benefits in 1772. But, what made this tisane product such a hot topic?

Rooibos in itself is a revolutionary plant carefully produced to become a tea. As a raw product, it is either fermented and heated to become redder in hue which activates a layer of benefits, or it can be produced as a green product (its original colour before naturally turning red over time). Both forms of rooibos host many health benefits, such as being antioxidant-rich, naturally caffeine-free, low in tannin, and having zero negative side effects recorded in the hundreds of years of consumption since its initial discovery. The bush hosts health benefits that are as widespread as its flavour profile, as this tea has been recorded to take a broad palate-cleansing profile – making it palatable to indulgent infusions, floral flavours, herbal elements, and robust tastes whether including milk or without; served hot or cold. In many analyses conducted regarding rooibos, it has been proven times again that it is comprised of multiple plant-derived ingredient-based benefits, called polyphenols. This scientific term may sound complex, but it is essentially plant-based compounded minerals of flavonoids, phenolic acids, lignans, and stilbenes which positively affect the body in flushing of inflammatories, harmful toxins, and build-up in the immune system which could be impeding cardiovascular as well as circulatory health.

Red rooibos when consumed have been recorded to have soothing effects on the nervous system & recommended for people suffering from irritability, headaches, disturbed sleeping patterns, insomnia, nervous tension, mild depression or hypertension. Excellent for hyperactive children as it is naturally caffeine-, sugar-, and preservative-free, it also assists with stomach and indigestion problems like nausea, vomiting, heartburn, stomach ulcers and constipation when the tea is consumed without additives. Green rooibos (not fermented as with red rooibos) have been recorded to have stronger cancer-preventative properties due to their higher strain of antimutagenic antioxidants. Rooibos is an incredibly versatile tea with copious health benefits for humans of all ages – but its benefits extend to animals, too!

Our rooibos teas are prepackaged for optimal stocking for local markets but can be prepared in bulk for your business needs. Browse our website for our catalogue of rooibos products (from Nursing teas to pet supplements), and stay tuned to our blog posts for regular updates!


  1. SA Rooibos Council, Rooibos Health Facts, (SA Rooibos Council, et al). Accessed on: 22/01/2024. Available at: https://sarooibos.co.za/health-fact/