Processes and Quality Guarantee


Our Carmién rooibos tea farms are spread across the 16 Rooibos GI-certified regions of South Africa, where we obtain high-quality rooibos from our long-term contracted producers.

The entire process from growing the product in the fields to developing the best taste and flavour are all controlled by strict processes and measures. We have several certifications including Organic, Rainforest Alliance, and Fairtrade to ensure we comply with strict international regulations to help us protect our environment with sustainable farming practices for generations to come.


Organic: Carmién obtains organically grown and certified rooibos from certified producers only. ECOCERT, an internationally recognized certification body, conducts audits annually to confirm our compliance with EU (Europe), NOP (USA), and JAS (Japan) organic standards.

Rainforest Alliance/UTZ (merges from 2022): Carmién, together with Rainforest Alliance, work to create a sustainable future for our farmers, the workers, their families, and the environment, creating a world where both people and nature thrive in harmony.

Fairtrade: Fairtrade is an international system of standards designed to make a difference in the lives of the people who grow and create the things we love. It’s all about making trade and working conditions fair.

Fairtrade enables farmers and workers to have more control over their lives and decide how to invest in their future. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments while connecting farmers and workers with the people who buy their products.

FLOCERT conducts annual visits to ensure compliance with the Fairtrade standard.

Pure Rooibos products are Vegan certified. Kosher and Halaal certified products are also available.